DeSales Athletics Department Unveils New Logo


YouTube Preview Image



The DeSales University athletics department is excited to roll out a new, more consistent look as part of an athletics rebranding effort. The changes will create a more consistent look across all platforms through a new logo, colors, and lettering.

“We are incredibly excited about our new logo,” says Scott Coval, director of athletics. “I know the DeSales community and our fans will love the fresh look. In branding our athletic department, it was important for us to get a clean, distinguished mark and be consistent with how we apply it. This is the first step in building the DeSales Bulldog brand.”

The creation of the new look was a nearly yearlong process that included focus groups consisting of administration, coaches, current student-athletes, and alumni. “I want to thank the many people across our campus who worked with the design firm to help create these new logos,” Coval says. “It’s a great day to be a DeSales Bulldog!”

Pottsville-based Joe Bosack & Co., a national brand consulting and graphic design agency that has a diverse portfolio of both collegiate and professional sports teams, created the new look.

The DeSales University volleyball team will be the first to unveil the logo on uniforms in the fall. Campus signage, team uniforms, and other official athletic gear will be rolled out to every athletic team over the next few years. New merchandise will be available at the campus store by the start of the academic year in August.

The new logo isn’t the only change coming to the athletic department. The athletic website is currently being redesigned and will launch on August 15.

About Joe Bosack & Co.

Joe Bosack & Co. is a national branding and design consultancy headquartered in Pottsville, PA. The firm has been active in higher education institutional and athletic branding for almost 20 years and has developed almost 100 identities for colleges, universities and collegiate conferences. Most recently, the agency worked with the National Collegiate Athletic Association (NCAA) to reimagine and redesign the complete NCAA Championships brand—90 championships across 24 sports and three divisions, including the Final Four, Frozen Four, and College World Series.